Yuehua Apologizes For Not Informing Fans About Ending Choi Ye Na’s “HATE XX” Promotions

Yuehua Entertainment has formally apologized to Choi Ye Na’s fans for not informing them about ending her comeback promotions early.

Back in June, Choi Ye Na made her return with her second single album “HATE XX” and its title track “Hate Rodrigo.”

However, just three days after her comeback, Choi Ye Na unexpectedly postponed a fan signing event and cancelled a recording for a “Music Core” performance of her new song due to a “deterioration in the artist’s health.”

In the weeks since, Choi Ye Na did not resume her activities for “HATE XX,” and Yuehua Entertainment made no announcement about rescheduling the postponed event, leading some fans to protest the agency’s lack of updates.

On August 5, Yuehua Entertainment responded with the following apology:

Hello, this is Yuehua Entertainment.

First, we would like to thank all the fans who love Choi Ye Na.

We would like to bow our heads and apologize for not quickly informing the fans about our artist Choi Ye Na’s album promotions for her second single album “HATE XX,” which was released on June 27

We humbly accept the fans’ rebuke of our agency, and we will make more of an effort in the future to listen to a wide array of opinions.

Furthermore, we ask that you show interest and love for Choi Ye Na as she continues to meet her fans.

Thank you.

Meanwhile, Choi Ye Na is currently gearing up to make her Japanese debut on August 9.

Watch Choi Ye Na in her variety show “HyeMiLeeYeChaePa” with subtitles below: